Social Media Manager
📍 Contact Information
📍 Address: Chenkotukonam, Trivandrum, Kerala
📞 Phone: +91 99617 48549
📧 Email: subiktk@gmail.com
🔗 LinkedIn: linkedin.com/in/subitha-krishnan-t-k-06bb847a
📺 YouTube: youtube.com/@subitha
📸 Instagram: @subitha_krishnan_tk
🎯 About Me
I am a passionate and results-driven professional seeking a challenging role that offers growth, responsibility, and opportunities for career development. With a strong background in digital marketing, content marketing, social media management, and audience engagement, I have built a successful presence as a content creator on YouTube, Facebook, and Instagram. My expertise in storytelling, content creation, and digital marketing allows me to create impactful content that drives engagement and brand awareness. I am eager to leverage my skills to contribute to your organization’s success.
💼 Professional Experience
Social Media Specialist
Way.com | Nov 2024 – Present
Developed and executed social media strategies to enhance brand visibility and audience engagement. Managed and optimized Instagram, Facebook, Twitter, and YouTube channels, ensuring steady growth. Implemented strategies and created posts which resulted in driving revenue. Created engaging content using Canva and other tools. Generated reports using Buffer, Zoho Social, and Hootsuite to track key metrics. Conducted keyword research for SEO optimization across social platforms. Digital Marketing Manager
Crantia Technologies | Feb 2024 – Jul 2024
Developed lead generation strategies, resulting in increased high-quality leads. Managed Facebook and Instagram paid campaigns to drive lead acquisition and brand awareness. Analyzed Google Analytics metrics (traffic, leads, conversions) to optimize marketing performance.
Social Media Content Creator
Self-employed | 2022 – Present
Built a successful YouTube channel with 500K+ subscribers and 100K+ Instagram followers. Created high-quality video content that engages a diverse audience. Applied YouTube SEO techniques, optimizing titles, tags, and descriptions.
Social Media Manager / Digital Marketing Manager
Ziloqa | 2017 – 2021
Created engaging video and blog content, driving organic audience growth. Worked with Google and Facebook Ads, analyzing traffic and generating reports. Java/J2EE Developer
Faith Infotech, Trivandrum | 2016 – 2017
Developed scalable Java/J2EE applications, ensuring high-quality solutions. Worked closely with product managers and analysts to translate requirements into functional software.
🎓 Education
Master of Computer Applications (MCA) – Kannur University (2011–2014)
Bachelor of Computer Applications (BCA) – Kannur University (2009–2011)
Higher Secondary (XII) – Chinmaya Mission College, Kannur (2008)
SSLC (X) – St. Teresa’s Anglo-Indian Girls HSS, Kannur (2006)
🛠️ Key Skills
Digital Marketing & Strategy: Marketing, Content Marketing, Strategy Development
Social Media Management: Facebook, Instagram, Twitter, YouTube
Content Creation: Video Production, Canva, Storytelling
Analytics & SEO: Google Analytics, Keyword Research, SEO Optimization
Advertising: Facebook & Google Ad Campaigns
Tools: Buffer, Sprout Social, Hootsuite, Zoho Social
Other Skills: Audience Engagement, Creativity & Innovation, Team Collaboration, Analytical Skills
📈 Notable Achievements
YouTube Channel: Achieved over 500K subscribers, creating engaging content that resonates with a wide audience.
Instagram Growth: Gained 100K+ followers through consistent and strategic content posting.
Campaign Success: Successfully managed paid campaigns leading to significant lead generation and brand awareness.